A New Place to Window Shop

If you're like me and are one of the three billion guys out there, then you would know how it feels like to shop with a female (sorry ladies, we really don't like being a manaquin for your handbags). But what if there was a way for your other half to do their shopping at home? What if all she needed was a computer, a mouse and your credit card?

Enter:

E-COMMERCE!

Just like how the picture describes it, e-commerce is open 24 hours a day, 7 days a week. She can do her shopping right in the comforts of your lap with easy access to the atm (i.e you). This, my poor man, is called B2C or Business to Consumer and is but one of the many ways businesses are trying to reach their customers along with Business to Business (B2B) and Consumer to Consumer (C2C).

But what is e-commerce exactly?

E-commerce is not just about how much stuff you can buy. It is about the experience. About recreating the entire shopping experience right at home. We all know the Alibaba's and the Amazon's, titans of e-commerce. But what is more important is that the website must be clean not cluttered, easy on the eyes and most important of all, user-friendly. 

Now that we understand the basics of e-commerce, lets look at some of the most successful e-commerce websites:

1) Fallen Hero

This website is clean, responsive and user-friendly with a very easy to use checkout page. How many times have we been stumped because we couldn't find our ebay account? If you want to increase your sales, learn from them. They have already had an increase of about 143% just from shoppers who use their tablets.

2) ASOS.com

Who hasn't heard of ASOS.com? Look at their website and interface. Their ethos from e-commerce speaks for themselves. According to Paul Rouke from PRWD (a leading internet marketing company), he said that 

Across devices, in fashion retailing ASOS continues to deliver an exceptional experience in many areas - service proposition, site speed, genuinely valuable shopping features, integration across devices, and just lots of lots of ecommerce best practice.

Who needs to reinvent the wheel when you have a clear focus on delivering what visitors expect and desire?

Mr. Rouke, we agree. Nuff said.

ANDDDDDDDDD Now, for some of the worst around the web

1) Ling's Cars

This website looks like it was the offspring of someone high on LSD and Weed. Do i really want to lease my car from someone who has a flight attendent in my FAQs? I WANT A CAR NOT A PLANE. And look at the design. It looks like it was made from a bunch of random stuff put together, like one of those spam websites that does nothing.

No Ling, NO NO NO.

2) Arngren.net

Regardless of the sites language, I have no idea WTF IS GOING ON. Its confusing, its cluttered and after using the site you're still going to wonder what they are actually trying to sell. Am I here to buy a space shuttle? Or a baby dinosaur? This site looks like the yellow pages went digital or one of my grandmother's catalogues. 

3) Mercia Tourist Board

The Mercia Tourist Board is an example of G2C or Government to Consumer e-commerce. It is there to attract you to come and visit Mercia but really, who wants to visit a place where everyone has had plastic surgery. No offence Barbara Streisand but even that much plastic can't save you from looking any younger.

So...what is e-commerce? 

To me, it is something that replicates the entire shopping experience from home. It is not about how cute your website looks but rather, how adept are you at keeping my attention. I want information and to buy your stuff but as some of these examples show, there is still no one recipe for success. Who knows, maybe in ten years we would prefer our e-commerce sites to look like Arngren.net but until then.....ASOS.com, 

Marketing on Social Media

Quick. Open up your Facebook account. How many ads do you see in your feed? Chances are, you will see at least two on the right and plenty more buried in your newsfeed.

So what you might ask. Darling, that ad you have bought and placed and Facebook can potentially reach 1.2 BILLION people. No other form of media has the reach and pull of social media. So what can we do to join the craze?

1) Join Social Media
2) Post Company on Social Media
3) Post Intersting Stuff on social Media
4) Give plenty of discounts on Social Media
5) Sit back and watch the money fly into your pocket



Or Not

Because it is such a new mode of publishing, working on Social Media can be very daunting.


The above infographic shows just how much you need to do to get your marketing to work. Lets look at some companies who have used social media effectively.

1) TOMS

TOMS gained popularity with their “one for one” policy, where they donate a pair of shoes for every one sold. With over 2 million followers on Twitter, they have used social media effectively by getting an audience with social tools and campaigns that keep the spirit of giving alive.

TOMS annual One Day Without Shoes campaign asks fans to go barefoot to raise global awareness for children’s health and education and they do so by being linking it well with social media. Not only do they have a dedicated page on their website, but they host Instagram meet-ups in several cities, offer a toolkit for those who want to participate, and a Pinterest board full of shareable fact photos and participant photos.

Here's their Facebook page for last year's event.




2) Recyclebank

Recyclebank is a company that rewards people with deals and discounts for taking everyday green actions. They are leveraging their position as green-lifestyle educators to be a hub for social buzz.

Recyclebank is using Earth Month to create community awareness on social media under #LivingEarthMonth. They have created a microsite that features content from Twitter and Instagram and aims to inspire readers to make the most of Earth Month.




Information from Forbes.com

But, for every good campaign, there are just as many bad ones. So.....without further ado......lets look at some bad social media campaigns.


1) K-Mart

K-mart is a big box retail chain and Kmart was excited to reveal they would be open earlier than ever this Thanksgiving and would stay open through all of Black Friday. So when customers complained about the ethics of the decision, a stumbling Kmart social team responded with over 100 caveman-like statements. Thanksgiving and Black Friday are two of the biggest shopping days in the US.


Here's what their wonderful PR team replied to complaints:




Anyone wanna guess what their reply to customer compaints are?

2) British Airways

While many of us might just post a complaint on a companies FB page and forget about it, props to those with the dedication to buy a sponsered tweet to complain about it.

Annoyed by BA’s failure to find his father’s lost suitcase, Hassan Syed paid for this Promoted Tweet, which was seen by more than 76,000 users:





Despite such being the subject of such a public complaint, BA failed to respond to Syed for eight hours as the message had been posted outside of its customer service hours.



Remember remember Facebook and Twitter. 24/7 they are. Social media doesn't sleep just because customer service is close.

3)Nokia

Once an industry giant now a shadow of its former self, one day, Nokia snapped.

Looks like Nokia New Zealand have been playing too much Snake.



Nokia, I salute you for saying what we all have been wanting to say a long long time. 

Social Media - Crack for the Masses

Nowadys, many of us are on at least one social media platform.
We eat, breathe and live our lives openly on it. We cannot do without it. Personally, I hate it because is like a succubus, constantly calling out only to suck all the time out from us. Yet, I cannot do without it because it has been invaluable in helping me stay in contact with friends from around the world. 

Without it, I feel like a part of me is missing and like an addict, I need my my Facebook fix. 

 But what is it about social media that gets us all hooked? 

Before we answer that question, lets first understand what social media is. Is it just about Facebook and Twitter? Or are there other facets to this mysterious monster?

This is Social Media:

Psych. But really, doesnt it feel as if fireworks go off in our heads when we stalk a cute girl or dig up the skeletons in others closets?

But seriously, what is Social Media?

And essentially, that is what social media really is, a new way for us to make ourselves heard and be heard. But with a new platform popping up every now and then, how can we make sense of all the chaos? Presenting (Insert Trumpets) the Social Network Infographic:

After a slow start, right around the turn of the millenium, there was literally an explosion of social media sites. But the Internet is a brutal place. One by one, the interest in the various webs have ebbed and flowed and along with it, the popularity of social media sites. I still remember when I was a kid, ICQ was my life then we moved on to friendster to myspace to Blogger, skipped flickr, ignored Buzz and now live on Facebook and almost exclusively watch TV on YouTube. 

The beauty of the above infographic is that it gives a comprehensive look at what social media is. Its not just about the Facebooks or Twitters. It is also about the YouTubes, and wikis and blogs. Even sites like TripAdvisor and HungryGoWhere are considered social media sites. 

I.E Social Media is anything where YOU make the news.  YES....YOU!

Without you, there is no social media. Why did sites like myspace and friendster disappear? Because we stopped using them. So companies are now designing their websites to attract new users and keep current ones. 

The following video explains what I mean. 

Social media is actively being used to change our behavior to keep us constantly using it. It is dangerous, addictive and wonderful. The constantly changing nature of social media makes it neigh impossible to pin down. As explained by Bart Simpson,

And yet, we constantly buy into the social media game. We cannot get out of it on our own. Like a crack addict, we want more and more only because everyone else around us are goading us own. Like an addict, we are constantly pressured to continue using it because we know that if we don't we would very quickly forget what is going on around us. It is pervasive and futile to fight against. It is here to stay.

So really, I suppose, All we can do now is.........