Quick. Open up your Facebook account. How many ads do you see in your feed? Chances are, you will see at least two on the right and plenty more buried in your newsfeed.
So what you might ask. Darling, that ad you have bought and placed and Facebook can potentially reach 1.2 BILLION people. No other form of media has the reach and pull of social media. So what can we do to join the craze?
1) Join Social Media
2) Post Company on Social Media
3) Post Intersting Stuff on social Media
4) Give plenty of discounts on Social Media
5) Sit back and watch the money fly into your pocket
Or Not
Because it is such a new mode of publishing, working on Social Media can be very daunting.
The above infographic shows just how much you need to do to get your marketing to work. Lets look at some companies who have used social media effectively.
1) TOMS
TOMS gained popularity with their “one for one” policy, where they donate a pair of shoes for every one sold. With over 2 million followers on Twitter, they have used social media effectively by getting an audience with social tools and campaigns that keep the spirit of giving alive.
TOMS annual One Day Without Shoes campaign asks fans to go barefoot to raise global awareness for children’s health and education and they do so by being linking it well with social media. Not only do they have a dedicated page on their website, but they host Instagram meet-ups in several cities, offer a toolkit for those who want to participate, and a Pinterest board full of shareable fact photos and participant photos.
Here's their Facebook page for last year's event.
2) Recyclebank
Recyclebank is a company that rewards people with deals and discounts for taking everyday green actions. They are leveraging their position as green-lifestyle educators to be a hub for social buzz.
Recyclebank is using Earth Month to create community awareness on social media under #LivingEarthMonth. They have created a microsite that features content from Twitter and Instagram and aims to inspire readers to make the most of Earth Month.
Information from Forbes.com
But, for every good campaign, there are just as many bad ones. So.....without further ado......lets look at some bad social media campaigns.
1) K-Mart
K-mart is a big box retail chain and Kmart was excited to reveal they would be open earlier than ever this Thanksgiving and would stay open through all of Black Friday. So when customers complained about the ethics of the decision, a stumbling Kmart social team responded with over 100 caveman-like statements. Thanksgiving and Black Friday are two of the biggest shopping days in the US.
Here's what their wonderful PR team replied to complaints:
Anyone wanna guess what their reply to customer compaints are?
2) British Airways
While many of us might just post a complaint on a companies FB page and forget about it, props to those with the dedication to buy a sponsered tweet to complain about it.
Annoyed by BA’s failure to find his father’s lost suitcase, Hassan Syed paid for this Promoted Tweet, which was seen by more than 76,000 users:
Despite such being the subject of such a public complaint, BA failed to respond to Syed for eight hours as the message had been posted outside of its customer service hours.
Remember remember Facebook and Twitter. 24/7 they are. Social media doesn't sleep just because customer service is close.
3)Nokia
Once an industry giant now a shadow of its former self, one day, Nokia snapped.
Looks like Nokia New Zealand have been playing too much Snake.
Nokia, I salute you for saying what we all have been wanting to say a long long time.
So what you might ask. Darling, that ad you have bought and placed and Facebook can potentially reach 1.2 BILLION people. No other form of media has the reach and pull of social media. So what can we do to join the craze?
1) Join Social Media
2) Post Company on Social Media
3) Post Intersting Stuff on social Media
4) Give plenty of discounts on Social Media
5) Sit back and watch the money fly into your pocket
Or Not
Because it is such a new mode of publishing, working on Social Media can be very daunting.
The above infographic shows just how much you need to do to get your marketing to work. Lets look at some companies who have used social media effectively.
1) TOMS
TOMS gained popularity with their “one for one” policy, where they donate a pair of shoes for every one sold. With over 2 million followers on Twitter, they have used social media effectively by getting an audience with social tools and campaigns that keep the spirit of giving alive.
TOMS annual One Day Without Shoes campaign asks fans to go barefoot to raise global awareness for children’s health and education and they do so by being linking it well with social media. Not only do they have a dedicated page on their website, but they host Instagram meet-ups in several cities, offer a toolkit for those who want to participate, and a Pinterest board full of shareable fact photos and participant photos.
Here's their Facebook page for last year's event.
2) Recyclebank
Recyclebank is a company that rewards people with deals and discounts for taking everyday green actions. They are leveraging their position as green-lifestyle educators to be a hub for social buzz.
Recyclebank is using Earth Month to create community awareness on social media under #LivingEarthMonth. They have created a microsite that features content from Twitter and Instagram and aims to inspire readers to make the most of Earth Month.
Information from Forbes.com
But, for every good campaign, there are just as many bad ones. So.....without further ado......lets look at some bad social media campaigns.
1) K-Mart
K-mart is a big box retail chain and Kmart was excited to reveal they would be open earlier than ever this Thanksgiving and would stay open through all of Black Friday. So when customers complained about the ethics of the decision, a stumbling Kmart social team responded with over 100 caveman-like statements. Thanksgiving and Black Friday are two of the biggest shopping days in the US.
Here's what their wonderful PR team replied to complaints:
Anyone wanna guess what their reply to customer compaints are?
2) British Airways
While many of us might just post a complaint on a companies FB page and forget about it, props to those with the dedication to buy a sponsered tweet to complain about it.
Annoyed by BA’s failure to find his father’s lost suitcase, Hassan Syed paid for this Promoted Tweet, which was seen by more than 76,000 users:
Despite such being the subject of such a public complaint, BA failed to respond to Syed for eight hours as the message had been posted outside of its customer service hours.
Remember remember Facebook and Twitter. 24/7 they are. Social media doesn't sleep just because customer service is close.
3)Nokia
Once an industry giant now a shadow of its former self, one day, Nokia snapped.
Looks like Nokia New Zealand have been playing too much Snake.
Nokia, I salute you for saying what we all have been wanting to say a long long time.
No comments:
Post a Comment